On queue audience--calculating reach and frequency for supermarket television

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.

Bibliographic Details
Main Author:	Anderson, Susan M. L. (Susan Maria Langdon)
Other Authors:	Richard C. Larson.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2007
Subjects:	Sloan School of Management
Online Access:	http://hdl.handle.net/1721.1/37493

Internet

http://hdl.handle.net/1721.1/37493