Market response measurement using the multinominal, multiattribute logit choice model

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1980.

Bibliographic Details
Main Author:	Guadagni, Peter M
Other Authors:	John D.C. Little.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2007
Subjects:	Sloan School of Management. Marketing Mathematical models Consumers' preferences Mathematical models
Online Access:	http://hdl.handle.net/1721.1/37645

Internet

http://hdl.handle.net/1721.1/37645