Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.

Bibliographic Details
Main Authors:	Carter, Theresa Idella, Mucha, Zofia Barabara
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2007
Subjects:	Sloan School of Management. New products Management Advertising New products Marketing
Online Access:	http://hdl.handle.net/1721.1/37648

Internet

http://hdl.handle.net/1721.1/37648