Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
| Published: |
Massachusetts Institute of Technology
2007
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/37648 |
| _version_ | 1811097562771357696 |
|---|---|
| author | Carter, Theresa Idella Mucha, Zofia Barabara |
| author2 | Glen L. Urban. |
| author_facet | Glen L. Urban. Carter, Theresa Idella Mucha, Zofia Barabara |
| author_sort | Carter, Theresa Idella |
| collection | MIT |
| description | Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. |
| first_indexed | 2024-09-23T17:01:04Z |
| format | Thesis |
| id | mit-1721.1/37648 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T17:01:04Z |
| publishDate | 2007 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/376482019-04-12T12:44:34Z Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test Carter, Theresa Idella Mucha, Zofia Barabara Glen L. Urban. Sloan School of Management. Sloan School of Management. Sloan School of Management. New products Management Advertising New products Marketing Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. Bibliography: leaves 149-150. by Theresa Idella Carter and Zofia Barbara Mucha. M.S. 2007-06-28T12:15:13Z 2007-06-28T12:15:13Z 1982 1982 Thesis http://hdl.handle.net/1721.1/37648 09305475 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 150 leaves application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. New products Management Advertising New products Marketing Carter, Theresa Idella Mucha, Zofia Barabara Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test |
| title | Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test |
| title_full | Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test |
| title_fullStr | Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test |
| title_full_unstemmed | Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test |
| title_short | Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test |
| title_sort | impact of time and order of market entry advertising and positioning on the expected market share of a new product an empirical test |
| topic | Sloan School of Management. New products Management Advertising New products Marketing |
| url | http://hdl.handle.net/1721.1/37648 |
| work_keys_str_mv | AT cartertheresaidella impactoftimeandorderofmarketentryadvertisingandpositioningontheexpectedmarketshareofanewproductanempiricaltest AT muchazofiabarabara impactoftimeandorderofmarketentryadvertisingandpositioningontheexpectedmarketshareofanewproductanempiricaltest |