Product strategies for packaged software : an exploratory analysis of the spreadsheet market

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1993.

Bibliographic Details
Main Authors: Mayo, Donna D. (Donna Dorothy), Young, Daniel A
Other Authors: Chris F. Kemerer and Erik Brynjolfsson.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/37707