The Virtual Customer

The Virtual Customer

Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of customer input as examples of the improved Internet capabilities of communicati...

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Bibliographic Details
Main Authors: Hauser, John, Dahan, Ely
Format: Technical Report
Language:en_US
Published: 2003
Subjects:
information technologies
customer input
product development
web-based
conceptualization
computation
user-interfaces
fuzzy front end
validity tests
information pump
web-based game
product features
Fast polyhedral adaptive conjoint estimation
conjoint analysis
products
features
marketing
User design
virtual products
virtual concept testing
securities trading of concepts
Prototypes
web-based conjoint analysis
stock-market-like
Online Access:http://hdl.handle.net/1721.1/3772

Internet

http://hdl.handle.net/1721.1/3772

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