Modularization to Support Multiple Brand Platforms

Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand ident...

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Bibliographic Details
Main Authors: Agus, Sudjianto, Otto, Kevin
Format: Working Paper
Language:en_US
Published: 2003
Subjects:
Online Access:http://hdl.handle.net/1721.1/3810