Establishing Quantitative Economic Value for Features and Functionality of New Products and New Services (CHAPTER N)
This chapter has two key themes: (1) a list of customer needs is interesting, but insufficient for many development decisions, (2) establishing a quantified, dollar value for each requirement is more helpful. To that end, we present an approach and method to establishing the quantitative monetary va...
| Main Authors: | , , |
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| Format: | Book chapter |
| Language: | en_US |
| Published: |
PDMA Toolbook II
2003
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/3821 |