DSS Model for Profit Maximization at Customer Enquiry Evaluation Stage

This paper presents an optimal method and a heuristic approach which aims at maximizing the profit when responding to a set of customer enquiries under limited capacity. The model takes into consideration the quantity of available-to-promise (ATP) which measures the capability to fill customer order...

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Bibliographic Details
Main Authors: Xiong, M.H., Tor, Shu Beng, Bhatnagar, Rohit, Venkataramanaiah, S.
Format: Article
Language:en_US
Published: 2003
Subjects:
Online Access:http://hdl.handle.net/1721.1/3902