Understanding Fire Fighting in New Product Development
Despite documented benefits, the processes described in the new product development literature often prove difficult to follow in practice. A principal source of such difficulties is the phenomenon of fire fighting the unplanned allocation of resources to fix problems discovered late in a product�...
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| Format: | Working Paper |
| Language: | en_US |
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2003
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| Online Access: | http://hdl.handle.net/1721.1/3961 |