Measuring effectiveness and value of email advertisements in relationship-oriented email messages

Measuring effectiveness and value of email advertisements in relationship-oriented email messages

Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2008.

Bibliographic Details
Main Author: Shenoy, Dinesh (Dinesh Arkal)
Other Authors: Catherine Tucker.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2008
Subjects:
System Design and Management Program.
Technology and Policy Program.
Online Access:http://hdl.handle.net/1721.1/42931

Internet

http://hdl.handle.net/1721.1/42931

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