Testimonials versus informational persuasive messages : the moderating effect of delivery mode and personal involvement

Thesis (S.M.)--Harvard-MIT Division of Health Sciences and Technology, 2008.

Bibliographic Details
Main Author:	Braverman, Julia
Other Authors:	Quing [i.e. Qing] Zeng.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2008
Subjects:	Harvard University > MIT Division of Health Sciences and Technology.
Online Access:	http://hdl.handle.net/1721.1/43877

Internet

http://hdl.handle.net/1721.1/43877