Improving customer experience through advocacy and morphing : a Web application for Suruga Bank

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.

Bibliographic Details
Main Author:	Tokoro, Yoshio
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2009
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/44437

Internet

http://hdl.handle.net/1721.1/44437