The role of branding and pricing on health outcomes via the placebo response

Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2008.

Bibliographic Details
Main Author:	Waber, Rebecca L
Other Authors:	Dan Ariely.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2009
Subjects:	Architecture. Program in Media Arts and Sciences.
Online Access:	http://hdl.handle.net/1721.1/44805

Internet

http://hdl.handle.net/1721.1/44805