Advertising budgeting and geographic allocation: a decision calculus approach

Bibliographic Details
Main Author:	Urban, Glen L.
Format:	Working Paper
Published:	[Cambridge, Mass. : Massachusetts Institute of Technology] 2009
Subjects:	Advertising media planning Mathematical models.
Online Access:	http://hdl.handle.net/1721.1/46769

Internet

http://hdl.handle.net/1721.1/46769