Advertising budgeting and geographic allocation: a decision calculus approach
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
[Cambridge, Mass. : Massachusetts Institute of Technology]
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/46769 |
| _version_ | 1826192608513228800 |
|---|---|
| author | Urban, Glen L. |
| author_facet | Urban, Glen L. |
| author_sort | Urban, Glen L. |
| collection | MIT |
| first_indexed | 2024-09-23T09:24:47Z |
| format | Working Paper |
| id | mit-1721.1/46769 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T09:24:47Z |
| publishDate | 2009 |
| publisher | [Cambridge, Mass. : Massachusetts Institute of Technology] |
| record_format | dspace |
| spelling | mit-1721.1/467692019-04-12T10:05:15Z Advertising budgeting and geographic allocation: a decision calculus approach Urban, Glen L. Advertising media planning Mathematical models. 2009-09-24T04:56:44Z 2009-09-24T04:56:44Z 1971 Working Paper advertisingbudge1971urba http://hdl.handle.net/1721.1/46769 14514100 000260144 Working paper (Sloan School of Management) ; 532-71 application/pdf [Cambridge, Mass. : Massachusetts Institute of Technology] |
| spellingShingle | Advertising media planning Mathematical models. Urban, Glen L. Advertising budgeting and geographic allocation: a decision calculus approach |
| title | Advertising budgeting and geographic allocation: a decision calculus approach |
| title_full | Advertising budgeting and geographic allocation: a decision calculus approach |
| title_fullStr | Advertising budgeting and geographic allocation: a decision calculus approach |
| title_full_unstemmed | Advertising budgeting and geographic allocation: a decision calculus approach |
| title_short | Advertising budgeting and geographic allocation: a decision calculus approach |
| title_sort | advertising budgeting and geographic allocation a decision calculus approach |
| topic | Advertising media planning Mathematical models. |
| url | http://hdl.handle.net/1721.1/46769 |
| work_keys_str_mv | AT urbanglenl advertisingbudgetingandgeographicallocationadecisioncalculusapproach |