Advertising budgeting and geographic allocation: a decision calculus approach

Advertising budgeting and geographic allocation: a decision calculus approach

Bibliographic Details
Main Author:	Urban, Glen L.
Format:	Working Paper
Published:	[Cambridge, Mass. : Massachusetts Institute of Technology] 2009
Subjects:	Advertising media planning Mathematical models.
Online Access:	http://hdl.handle.net/1721.1/46769

Similar Items

Advertising budgeting and geographic allocation,
by: Urban, Glen L.
Published: (2009)

Advertising decisions
by: Montgomery, David Bruce., et al.
Published: (2009)

A media selection calculus
by: Little, John D. C., et al.
Published: (2009)

A quantitative approach to magazine advertisement format selection
by: Diamond, Daniel S.
Published: (2009)

A quantitative approach to magazine advertisement format selection
by: Diamond, Daniel S.
Published: (2009)

Advertising and integrated brand promotion /
by: O'Guinn, Thomas, et al.
Published: (2009)

Advertising and integrated brand promotion /
by: O'Guinn, Thomas C., author, et al.
Published: (2015)

Advertising and integrated brand promotion /
by: O'Guinn, Thomas C., et al.
Published: (2003)

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising /
by: 420931 Mooij, Marieke K. De, et al.
Published: (1991)

Kellogg on advertising and media : the Kellogg School of Management /
by: Calder, Bobby J., et al.
Published: (2008)

Advertising media planning /
by: Sissors, Jack Z. (Zanville), 1919-, et al.
Published: (2002)

Advertising media planning /
by: Sissors, Jack Z. (Zanville), 1919-, et al.
Published: (c201)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

The effective use of advertising media : a practical handbook/
by: 465673 Davis, Martyn P.
Published: (1985)

Advertising and integrated brand promotion /
by: O'Guinn, Thomas C., et al.
Published: (c201)

Design of atelephone booth as an advertising media /
by: 459045 Tan, Jee Hoon
Published: (2003)

Development of rules for budget allocation and methods for evaluating media plans for the digital space
by: D. A. Khokhlov
Published: (2023-09-01)

Estimating the dynamic effects of marketing communications expenditures
by: Montgomery, David Bruce., et al.
Published: (2009)

Developing an advertising strategy of new product
by: Rozumei S., et al.
Published: (2020-05-01)

International advertising : communication across cultures /
by: 435021 Mueller, Barbara
Published: (1996)

Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
by: Margarita De-Miguel-Guzmán, et al.
Published: (2020-01-01)

THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH
by: Maria Alina JURCA
Published: (2010-01-01)

Traditional and emerging ethical concerns in advertising
by: Jennifer L. Lemanski
Published: (2018-01-01)

Advertising-based revenue model in digital media market
by: Alona Bekh
Published: (2020-01-01)

A decision making model under uncertainty for advertisement allocation problem with multiple objectives
by: Syed Mohd Muneeb, et al.
Published: (2021-01-01)

Advertising : strategy, creativity and media /
by: Fill, Chris., et al.
Published: (2013)

Adverstising and integrated brand promotion /
by: O'Guinn, Thomas C., et al.
Published: (2009)

Requirements and Philosophical Consequences of the Advertisement Industry in the Media
by: Alireza Mansouri
Published: (2014-06-01)

Marketing in developing countries : Nigerian advertising in a global and technological economy /
by: 313641 Alozie, Emmanuel C.
Published: (2009)

An interactive media decision support system
by: Ness, David N., et al.
Published: (2009)

A historical overview of advertising in Serbia
by: Ognjanov Galjina
Published: (2016-01-01)

STRATEGIC DECISIONS FOR ADVERTISING PLANNING
by: I. Ryzhyi, et al.
Published: (2019-12-01)

FORMATION AND STAGES OF DEVELOPMENT OF ADVERTISING MARKET AS AN ELEMENT OF THE RUSSIAN FEDERATION COMMUNICATION COMPLEX
by: I. U. Kharrasov
Published: (2011-09-01)

The effectiveness of the space allocated for advertising within cities
by: Ban Jwad Kadhim, et al.
Published: (2024-03-01)

Town and country planning (control of advertisements) regulations 1992
by: Great Britain. Department of the Environment
Published: (1992)

YouTube advertising value and its effects on purchase intention
by: Duygu Firat
Published: (2019-09-01)

The Impact of Online Advertising on the Purchase Decision
by: Georgiana Elena Constantin, et al.
Published: (2024-02-01)

The Effect of Advertising on social media on Fashion Product Purchase Decision
by: Adri Nur Alamsyah, et al.
Published: (2023-06-01)

Online Advertising in Nigeria: an Examination of Approaches in Facebook and Instagram
by: Silas Udenze, et al.
Published: (2020-06-01)

Media planning /
by: 359881 Adams, James Ralph
Published: (1977)