Application of the "defender" consumer model

"Revised: December 1983."

Bibliographic Details
Main Authors:	Hauser, John R., Gaskin, Steven P.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2009
Subjects:	Consumers Models.
Online Access:	http://hdl.handle.net/1721.1/46829

Internet

http://hdl.handle.net/1721.1/46829