Brandaid: an on-line marketing-mix model

Bibliographic Details
Main Author:	Little, John D. C.
Format:	Working Paper
Published:	Cambridge, M.I.T 2009
Subjects:	Marketing Management Mathematical models.
Online Access:	http://hdl.handle.net/1721.1/46947

Internet

http://hdl.handle.net/1721.1/46947