Brandaid: an on-line marketing-mix model
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
Cambridge, M.I.T
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/46947 |
| _version_ | 1826215112296366080 |
|---|---|
| author | Little, John D. C. |
| author_facet | Little, John D. C. |
| author_sort | Little, John D. C. |
| collection | MIT |
| first_indexed | 2024-09-23T16:17:04Z |
| format | Working Paper |
| id | mit-1721.1/46947 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T16:17:04Z |
| publishDate | 2009 |
| publisher | Cambridge, M.I.T |
| record_format | dspace |
| spelling | mit-1721.1/469472019-04-12T10:05:43Z Brandaid: an on-line marketing-mix model Little, John D. C. Marketing Management Mathematical models. 2009-09-29T17:57:23Z 2009-09-29T17:57:23Z 1972 Working Paper brandaidonlinema00litt http://hdl.handle.net/1721.1/46947 14408582 000259286 Working paper (Sloan School of Management) ; 586-72. application/pdf Cambridge, M.I.T |
| spellingShingle | Marketing Management Mathematical models. Little, John D. C. Brandaid: an on-line marketing-mix model |
| title | Brandaid: an on-line marketing-mix model |
| title_full | Brandaid: an on-line marketing-mix model |
| title_fullStr | Brandaid: an on-line marketing-mix model |
| title_full_unstemmed | Brandaid: an on-line marketing-mix model |
| title_short | Brandaid: an on-line marketing-mix model |
| title_sort | brandaid an on line marketing mix model |
| topic | Marketing Management Mathematical models. |
| url | http://hdl.handle.net/1721.1/46947 |
| work_keys_str_mv | AT littlejohndc brandaidanonlinemarketingmixmodel |