Competitive advertising and pricing in duopolies : the implications of relevant set-response analysis

Cover title.

Bibliografische gegevens
Hoofdauteurs: Hauser, John R., Wernerfelt, Birger
Andere auteurs: Harvard University.
Formaat: Working Paper
Gepubliceerd in: [Boston, Mass. : Division of Research, Harvard Business School 2009
Online toegang:http://hdl.handle.net/1721.1/47057