Distributed lag models of response to a communications mix

Bibliographic Details
Main Authors:	Montgomery, David Bruce., Silk, Alvin J.
Format:	Working Paper
Published:	Cambridge, M.I.T 2009
Subjects:	Marketing Communication in marketing. Management.
Online Access:	http://hdl.handle.net/1721.1/47208

Internet

http://hdl.handle.net/1721.1/47208