Distributed lag models of response to a communications mix
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
Cambridge, M.I.T
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/47208 |
| _version_ | 1811068480267485184 |
|---|---|
| author | Montgomery, David Bruce. Silk, Alvin J. |
| author_facet | Montgomery, David Bruce. Silk, Alvin J. |
| author_sort | Montgomery, David Bruce. |
| collection | MIT |
| first_indexed | 2024-09-23T07:56:35Z |
| format | Working Paper |
| id | mit-1721.1/47208 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T07:56:35Z |
| publishDate | 2009 |
| publisher | Cambridge, M.I.T |
| record_format | dspace |
| spelling | mit-1721.1/472082019-04-09T15:40:27Z Distributed lag models of response to a communications mix Montgomery, David Bruce. Silk, Alvin J. Marketing Communication in marketing. Management. 2009-09-30T22:06:48Z 2009-09-30T22:06:48Z 1970 Working Paper distributedlagmo00mont http://hdl.handle.net/1721.1/47208 14408315 000259273 Working paper (Sloan School of Management) ; 470-70. application/pdf Cambridge, M.I.T |
| spellingShingle | Marketing Communication in marketing. Management. Montgomery, David Bruce. Silk, Alvin J. Distributed lag models of response to a communications mix |
| title | Distributed lag models of response to a communications mix |
| title_full | Distributed lag models of response to a communications mix |
| title_fullStr | Distributed lag models of response to a communications mix |
| title_full_unstemmed | Distributed lag models of response to a communications mix |
| title_short | Distributed lag models of response to a communications mix |
| title_sort | distributed lag models of response to a communications mix |
| topic | Marketing Communication in marketing. Management. |
| url | http://hdl.handle.net/1721.1/47208 |
| work_keys_str_mv | AT montgomerydavidbruce distributedlagmodelsofresponsetoacommunicationsmix AT silkalvinj distributedlagmodelsofresponsetoacommunicationsmix |