Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

"March 1976."

Bibliographic Details
Main Authors:	Hauser, John R., Urban, Glen L.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:	Consumers' preferences Models.
Online Access:	http://hdl.handle.net/1721.1/47228

Internet

http://hdl.handle.net/1721.1/47228