Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

"March 1976."

Bibliographic Details
Main Authors:	Hauser, John R., Urban, Glen L.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:	Consumers' preferences Models.
Online Access:	http://hdl.handle.net/1721.1/47228

Similar Items

Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
Published: (2003)

Robert Leonard, Von Neumann, Morgenstern and the Creation of Game Theory
by: Nicola Giocoli
Published: (2011-03-01)

Kerelatifan aksiom-aksiom utiliti tunggal nash dengan aksiom-aksiom von neumann-morgenstern
by: Lilysuriazna Raya,, et al.
Published: (2006)

Health care, the market and consumer choice /
by: 171000 Enthoven, Alain C.
Published: (2012)

Marketing mix factors influencing consumer decision making toward caf /̌
by: Oh, Yin Fang, author, et al.
Published: (2011)

Diversifying the Utilization of Maize at Household Level in Zambia: Quality and Consumer Preferences of Maize-Based Snacks
by: Emmanuel Oladeji Alamu, et al.
Published: (2021-04-01)

Some epistemological foundations in game theory Based on a reading of “Theory of Game and Economic Behavior” by John von Neumann and Oscar Morgenstern
by: Masoud Norouzian, et al.
Published: (2021-12-01)

A comparative analysis of three consumer decision strategies /
by: 229397 Paul, J. Peter, et al.

Kemerovo Chocolate Market: Consumer Preferences
by: Shemchuk M., et al.
Published: (2019-06-01)

MARKETING RESEARCH ON WINE CONSUMERS PREFERENCES IN ROMANIA
by: Raluca Georgiana LADARU, et al.
Published: (2014-10-01)

Teoría de juegos: ¿hacia dónde vamos? (60 años después de von Neumann y Morgenstern)
by: Sergio Monsalve
Published: (2002-06-01)

PREFERENCES OF WINE CONSUMERS ON SERBIAN MARKET
by: Branislav Vlahović, et al.
Published: (2012-03-01)

Consumer habits in the Czech wine market
by: H. Chládková, et al.
Published: (2004-07-01)

Consumer behaviour on the Czech wine market
by: Helena Chládková
Published: (2004-01-01)

Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases
by: Lindsey M. Higgins, et al.
Published: (2014-06-01)

Green Consumer Behavior in the Cosmetics Market
by: Nora Amberg, et al.
Published: (2019-07-01)

The influence of nostalgia on consumer preference
by: G. G. Rousseau, et al.
Published: (1999-06-01)

Consumer centric category management : how to increase profits by managing categories based on consumer needs /
by: 785 ACNielsen company, et al.
Published: (2006)

Factors that affect Malaysian young consumers' online purchase intention in the social media websites /
by: See, Siew Sin, author, et al.
Published: (2011)

Exploring the duality of disruptive innovation: a technology-utility model analysis of market encroachment
by: Yongchao Zeng, et al.
Published: (2023-12-01)

Factors that influence consumers' decision in buying a condominium case study : Seberang Perai Utara, Pulau Pinang /
by: Gooi, Alfred Chuan Chiat, 1987-, author, et al.
Published: (2011)

Limitations of modern microeconomic theory of consumer choice: Sociological perspective
by: Radonjić Ognjen
Published: (2008-01-01)

Moderating effects of consumer corporate identification on purchase intention predictors for local brand automobiles in Abuja, Nigeria and the Klang Valley, Malaysia
by: Chinedu, Anyanwu Hilary
Published: (2021)

Factors that influence consumers' decision in buying a condominium case study [electronic resource] : Seberang Perai Utara, Pulau Pinang /
by: Gooi, Alfred Chuan Chiat, 1987-, author
Published: (2011)

Development of consumer preferences on the significant markets of pig meat
by: Vojtěch Tamáš, et al.
Published: (2013-01-01)

Consumer information, product quality, and seller reputation
by: Shapiro, Carl
Published: (2018)

Paint Marketing and Factors Affecting the Consumers’ Paint Purchase Preference from the Viewpoint of Paint Industry Members in Turkey
by: Ozan Altun, et al.
Published: (2022-12-01)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
by: Mohd Saufi, Fara Elani
Published: (2009)

Study on consumer preferences towards organic food in the market of Split
by: Čagalj Marin, et al.
Published: (2020-01-01)

The psychology of marketing : cross-cultural perspectives /
by: Raab, Gerhard
Published: (2010)

Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature
by: Vítor João Pereira Domingues Martinho
Published: (2020-11-01)

Exploring the effects of market scarcity on consumers’ demand for rarity in the wildlife trade
by: Anna Hausmann, et al.
Published: (2023-12-01)

STUDY ON CONSUMER PREFERENCES TOWARDS ORGANIC FOOD IN THE MARKET OF SPLIT, Croatia
by: Marin Čagalj, et al.
Published: (2020-03-01)

CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS
by: MIRELA-CRISTINA VOICU
Published: (2013-05-01)

Characteristics of the consumer preferences research process
by: Mirela-Cristina Voicu
Published: (2013-05-01)

Consumer Demand for Fresh Marine Fish in Peninsular Malaysia
by: Abu Samah, Kamaruzzaman
Published: (1987)

Consumer Preferences in the Selection of Muslim Fashion Products in Indonesia
by: Lisa Nurani, et al.
Published: (2022-12-01)

Effects of Brand on Consumer Preferences: A study in Turkmenistan
by: Abdurrahman ISIK, et al.
Published: (2015-11-01)

Consumer attitudes to food quality products : emphasis on Southern Europe /
by: Hocquette, Jean-Francois, editor, et al.
Published: (c201)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)