Estimating the dynamic effects of marketing communications expenditures

Bibliographic Details
Main Authors:	Montgomery, David Bruce., Silk, Alvin J.
Format:	Working Paper
Published:	[Cambridge, Mass., M.I.T.] 2009
Subjects:	Advertising media planning Advertising Mathematical models. Drugs.
Online Access:	http://hdl.handle.net/1721.1/47565

Internet

http://hdl.handle.net/1721.1/47565