Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications

Bibliographic Details
Main Authors:	Kalwani, Manohar U., Morrison, Donald G.
Format:	Working Paper
Published:	Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management 2009
Online Access:	http://hdl.handle.net/1721.1/47823

Internet

http://hdl.handle.net/1721.1/47823