Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications

Estimating the proportion of "always buy" and "never buy" consumers : a likelihood ratio test with sample size implications

Bibliographic Details
Main Authors: Kalwani, Manohar U., Morrison, Donald G.
Format: Working Paper
Published: Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management 2009
Online Access:http://hdl.handle.net/1721.1/47823

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