Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

"September, 1983."

Bibliographic Details
Main Authors:	McAlister, Leigh., Lattin, James M.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2009
Subjects:	Marketing. Consumers.
Online Access:	http://hdl.handle.net/1721.1/48232

Internet

http://hdl.handle.net/1721.1/48232