The measurement and improvement of R & D marketing effectiveness.

Research Program on the Management of Science and Technology.

Bibliographic Details
Main Author:	Roberts, Edward Baer.
Format:	Working Paper
Published:	[Cambridge, M.I.T.] 2009
Subjects:	Research, Industrial Marketing.
Online Access:	http://hdl.handle.net/1721.1/48391

Internet

http://hdl.handle.net/1721.1/48391