Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach

Slični predmeti

• Market share rewards to pioneering brands : an empirical analysis and strategic implications
  od: Urban, Glen L., i dr.
  Izdano: (2009)
• Market response models for the analysis of new products
  od: Urban, Glen L.
  Izdano: (2009)
• Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test
  od: Carter, Theresa Idella, i dr.
  Izdano: (2007)
• SPRINTER: a model for the analysis of new frequently purchased consumer products
  od: Urban, Glen L.
  Izdano: (2009)
• Design and marketing of new products /
  od: 332845 Urban, Glen L., i dr.
  Izdano: (1993)