A model of adaptive control of promotional spending.

Slični predmeti

• Models and managers: the concept of a decision calculus
  od: Little, John D. C.
  Izdano: (2009)
• Brandaid: an on-line marketing-mix model
  od: Little, John D. C.
  Izdano: (2009)
• Operations research in marketing: what's up.
  od: Little, John D. C.
  Izdano: (2009)
• A market share theorem
  od: Bell, David E., i dr.
  Izdano: (2009)
• Adaptive control systems in marketing
  od: Little, John D. C.
  Izdano: (2009)