Market oriented management systems, the new reality.

"A talk presented to the Eastern Regional Conference of the American Association of the Advertising Agencies, Oct. 26, 1966, New York City."

Bibliographic Details
Main Author: Amstutz, Arnold E.
Format: Working Paper
Published: [Cambridge, M.I.T 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/48451