Managing market share when consumers seek variety

"August, 1985."

Bibliografische gegevens
Hoofdauteurs:	Feinberg, Fred M., McAlister, Leigh
Andere auteurs:	Sloan School of Management.
Formaat:	Working Paper
Gepubliceerd in:	Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2009
Onderwerpen:	Consumers Marketing. Models.
Online toegang:	http://hdl.handle.net/1721.1/48475

Internet

http://hdl.handle.net/1721.1/48475