Marketing of energy conservation services to homeowners : a direct response approach

"August 1979."

Bibliographic Details
Main Authors:	Kalwani, Manohar U., McLeod, Christopher K., Miller, Steven J.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:	Dwellings Advertising, Direct-mail. Energy conservation.
Online Access:	http://hdl.handle.net/1721.1/48557

Internet

http://hdl.handle.net/1721.1/48557