A note on the relationship between promotion sensitivity and consumer specific variables

Slični predmeti

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• Managing market share when consumers seek variety
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• A theory of consumer promotions : the model
  od: McAlister, Leigh.
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• A theory of consumer promotions : managerial implications
  od: McAlister, Leigh.
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• Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data
  od: Fader, Peter S., i dr.
  Izdano: (2009)