A note on the relationship between promotion sensitivity and consumer specific variables
"June, 1985."
| Main Authors: | , |
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| Other Authors: | |
| Format: | Working Paper |
| Published: |
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/48575 |
| _version_ | 1826196212059996160 |
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| author | Fader, Peter S. McAlister, Leigh |
| author2 | Sloan School of Management. |
| author_facet | Sloan School of Management. Fader, Peter S. McAlister, Leigh |
| author_sort | Fader, Peter S. |
| collection | MIT |
| description | "June, 1985." |
| first_indexed | 2024-09-23T10:23:17Z |
| format | Working Paper |
| id | mit-1721.1/48575 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T10:23:17Z |
| publishDate | 2009 |
| publisher | Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| record_format | dspace |
| spelling | mit-1721.1/485752019-04-10T23:38:08Z A note on the relationship between promotion sensitivity and consumer specific variables Fader, Peter S. McAlister, Leigh Sloan School of Management. Marketing. Consumers. "June, 1985." 2009-10-03T06:32:22Z 2009-10-03T06:32:22Z 1985] Working Paper noteonrelationsh00fade http://hdl.handle.net/1721.1/48575 15515409 000276127 Working paper (Sloan School of Management) ; 1663-85. application/pdf Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| spellingShingle | Marketing. Consumers. Fader, Peter S. McAlister, Leigh A note on the relationship between promotion sensitivity and consumer specific variables |
| title | A note on the relationship between promotion sensitivity and consumer specific variables |
| title_full | A note on the relationship between promotion sensitivity and consumer specific variables |
| title_fullStr | A note on the relationship between promotion sensitivity and consumer specific variables |
| title_full_unstemmed | A note on the relationship between promotion sensitivity and consumer specific variables |
| title_short | A note on the relationship between promotion sensitivity and consumer specific variables |
| title_sort | note on the relationship between promotion sensitivity and consumer specific variables |
| topic | Marketing. Consumers. |
| url | http://hdl.handle.net/1721.1/48575 |
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