A note on the relationship between promotion sensitivity and consumer specific variables

"June, 1985."

Bibliographic Details
Main Authors:	Fader, Peter S., McAlister, Leigh
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management 2009
Subjects:	Marketing. Consumers.
Online Access:	http://hdl.handle.net/1721.1/48575

Internet

http://hdl.handle.net/1721.1/48575