Optimal allocation of competitive marketing efforts revisited

Bibliographic Details
Main Author:	Naert, Philippe, A.
Format:	Working Paper
Published:	[Cambridge, [M.I.T.] 2009
Subjects:	Marketing Mathematical models.
Online Access:	http://hdl.handle.net/1721.1/48735

Internet

http://hdl.handle.net/1721.1/48735