A repeat purchase diffusion model : Bayesian estimation and control

"December 1979."

Bibliographic Details
Main Authors:	Lilien, Gary L., Rao, Ambar G., Kalish, Shlomo
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:	Marketing. New products.
Online Access:	http://hdl.handle.net/1721.1/48893

Internet

http://hdl.handle.net/1721.1/48893