A repeat purchase diffusion model : Bayesian estimation and control

A repeat purchase diffusion model : Bayesian estimation and control

"December 1979."

Bibliographic Details
Main Authors: Lilien, Gary L., Rao, Ambar G., Kalish, Shlomo
Other Authors: Sloan School of Management.
Format: Working Paper
Published: Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:
Marketing.
New products.
Online Access:http://hdl.handle.net/1721.1/48893

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