A quantitative approach to magazine advertisement format selection

A quantitative approach to magazine advertisement format selection

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Bibliographic Details
Main Author: Diamond, Daniel S.
Format: Working Paper
Published: [Cambridge, Mass., M.I.T.] 2009
Subjects:
Advertising media planning.
Advertising, Magazine.
Online Access:http://hdl.handle.net/1721.1/48944

Internet

http://hdl.handle.net/1721.1/48944

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