A quantitative approach to magazine advertisement format selection
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
[Cambridge, Mass., M.I.T.]
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/48944 |
| _version_ | 1811096462931525632 |
|---|---|
| author | Diamond, Daniel S. |
| author_facet | Diamond, Daniel S. |
| author_sort | Diamond, Daniel S. |
| collection | MIT |
| first_indexed | 2024-09-23T16:44:04Z |
| format | Working Paper |
| id | mit-1721.1/48944 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T16:44:04Z |
| publishDate | 2009 |
| publisher | [Cambridge, Mass., M.I.T.] |
| record_format | dspace |
| spelling | mit-1721.1/489442019-04-12T10:57:35Z A quantitative approach to magazine advertisement format selection Diamond, Daniel S. Advertising media planning. Advertising, Magazine. 2009-10-05T06:51:26Z 2009-10-05T06:51:26Z 1967 Working Paper quantitativeappr00diam http://hdl.handle.net/1721.1/48944 14354334 000258113 Working paper (Sloan School of Management) ; 277-67. application/pdf [Cambridge, Mass., M.I.T.] |
| spellingShingle | Advertising media planning. Advertising, Magazine. Diamond, Daniel S. A quantitative approach to magazine advertisement format selection |
| title | A quantitative approach to magazine advertisement format selection |
| title_full | A quantitative approach to magazine advertisement format selection |
| title_fullStr | A quantitative approach to magazine advertisement format selection |
| title_full_unstemmed | A quantitative approach to magazine advertisement format selection |
| title_short | A quantitative approach to magazine advertisement format selection |
| title_sort | quantitative approach to magazine advertisement format selection |
| topic | Advertising media planning. Advertising, Magazine. |
| url | http://hdl.handle.net/1721.1/48944 |
| work_keys_str_mv | AT diamonddaniels aquantitativeapproachtomagazineadvertisementformatselection AT diamonddaniels quantitativeapproachtomagazineadvertisementformatselection |