Small group theory and marketing research,

"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."

Bibliographic Details
Main Authors:	Davis, Harry L., Silk, Alvin J.
Format:	Working Paper
Published:	[Cambridge, Mass., M.I.T.] 2009
Subjects:	Small groups. Marketing research.
Online Access:	http://hdl.handle.net/1721.1/49053

Internet

http://hdl.handle.net/1721.1/49053