Small group theory and marketing research,

"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."

Bibliographic Details
Main Authors: Davis, Harry L., Silk, Alvin J.
Format: Working Paper
Published: [Cambridge, Mass., M.I.T.] 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/49053

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