Small group theory and marketing research,
"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."
Main Authors: | Davis, Harry L., Silk, Alvin J. |
---|---|
Format: | Working Paper |
Published: |
[Cambridge, Mass., M.I.T.]
2009
|
Subjects: | |
Online Access: | http://hdl.handle.net/1721.1/49053 |
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