Social expressiveness of products and social desirability as mediating variables in Fishbein's model

"Revised August 1983."

Bibliographic Details
Main Author:	Schnedlitz, Peter.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:	Marketing Consumers Mathematical models. Attitudes.
Online Access:	http://hdl.handle.net/1721.1/49158

Internet

http://hdl.handle.net/1721.1/49158