A utility model for product positioning

"March 1975."

Bibliographic Details
Main Authors:	Keeney, Ralph L., Lilien, Gary L.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology. Alfred P. Sloan School of Management 2009
Subjects:	Consumer education.
Online Access:	http://hdl.handle.net/1721.1/49344

Internet

http://hdl.handle.net/1721.1/49344