When managers use computer-based data : a qualitative analysis of marketing product managers

"October 1992."

Bibliographic Details
Main Authors:	Goldstein, David K., Cho, Namjae
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Center for Information Systems Research, Massachusetts Institute of Technology, Sloan School of Management 2009
Online Access:	http://hdl.handle.net/1721.1/49396

Internet

http://hdl.handle.net/1721.1/49396