When managers use computer-based data : a qualitative analysis of marketing product managers
"October 1992."
| Main Authors: | , |
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| Other Authors: | |
| Format: | Working Paper |
| Published: |
Cambridge, Mass. : Center for Information Systems Research, Massachusetts Institute of Technology, Sloan School of Management
2009
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| Online Access: | http://hdl.handle.net/1721.1/49396 |