Revamping luxury : mass customization applied to the luxury goods market

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2009.

Bibliographic Details
Main Author: Edouard, Mélissa Susan Caroline Coleman
Other Authors: James M. Utterback.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/49775